Sans Normal Ollab 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Flexy Sans' by AKTF, 'Pro Sotan' by Differentialtype, 'Evolved' by Hemphill Type, 'Basic Sans Cnd' by Latinotype, and 'Signal' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, friendly, modern, straightforward, robust, impact, readability, modern branding, approachability, simplicity, rounded, geometric, clean, high-clarity, solid.
A heavy, rounded sans with clean, even stroke behavior and smooth curves. The forms lean geometric, with open counters and broad bowls that keep characters legible at display sizes. Terminals are mostly blunt and unadorned, and joins are kept simple, producing a steady, uncluttered rhythm. Proportions are balanced rather than condensed, with clear differentiation across similar shapes (e.g., angular diagonals in K/V/W and generously rounded O/Q).
This font performs best in headline and short-text settings where its dense weight and rounded geometry can create strong visual impact. It fits modern brand identities, packaging, posters, and signage where quick recognition and a friendly, sturdy voice are desired.
The overall tone is confident and approachable: strong enough to feel assertive, yet rounded enough to read as friendly rather than severe. Its simplicity and geometric calm suggest contemporary branding and utility-forward communication.
The design appears intended to deliver high-impact, contemporary sans typography with a soft-edged geometric character. It prioritizes clarity and consistency, aiming for a versatile display voice that remains approachable while projecting strength.
Uppercase shapes appear particularly suited to headlines due to their even color and broad silhouettes, while the lowercase maintains clarity through open apertures and sturdy stems. Numerals are wide and highly readable, matching the letterforms in weight and curvature for consistent texture in mixed content.