Sans Normal Ohboz 7 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Artegra Sans' by Artegra; 'Midnight Sans' by Colophon Foundry; 'El Grosa' by Fateh.Lab; 'Bassen', 'Cogenta', 'Cogenta', and 'Cogenta Text' by SRS Type; and 'Soin Sans Pro' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, straightforward, impact, clarity, modernity, versatility, bold branding, geometric, rounded, sturdy, compact apertures, large counters.
A heavy, geometric sans with broad proportions and strongly rounded bowls. Strokes are uniform and solid, with crisp terminals and minimal modulation, creating an even, blocky texture in lines of text. Curves are smooth and near-circular (notably in O/C/G), while diagonals in A/V/W/X are clean and stable. The lowercase is tall and robust, with large counters and generally tight apertures that keep forms dense and emphatic at display sizes.
Best suited to headlines, titles, and short blocks of text where a bold, unmistakable voice is desired. It works well for branding and packaging that need a modern, sturdy presence, and for signage or UI callouts where quick recognition at larger sizes matters.
The overall tone is assertive and contemporary, with a friendly underpinning from the rounded geometry. Its weight and breadth give it a headline-forward presence that feels clear, dependable, and attention grabbing without becoming decorative.
The design appears intended to deliver maximum legibility and impact through simple geometric construction and strong massing. Its consistent stroke weight and rounded forms suggest a focus on modern, versatile display typography that stays neutral enough for broad use while still feeling energetic.
The numerals match the letterforms in weight and stance, with rounded shapes and straightforward construction. In longer samples, the rhythm is steady and dark, favoring impact and clarity over delicacy or airy spacing.