Sans Normal Ohbug 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Aeroport' by Brownfox, 'Inklination' by Emtype Foundry, 'Asket' by Glen Jan, 'Claspo ND' by Nicolas Deslé, 'Jindo' by Nine Font, and 'Mozaic' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, confident, clean, impact, clarity, approachability, modernity, visibility, rounded, geometric, blocky, compact, sturdy.
A heavy, rounded sans with broad proportions and smooth, circular curves. Strokes are thick and consistent, with minimal modulation and generously rounded bowls that keep counters open despite the weight. Terminals are mostly blunt and squared-off, while joins remain clean and stable, giving the face a solid, graphic presence. The lowercase is straightforward and compact, with a single-storey “a” and “g,” a simple “t,” and figures that read clearly with wide, even forms.
Best suited for display use such as headlines, posters, branding marks, packaging callouts, and signage where strong presence and quick recognition are priorities. It can also work for short UI labels or navigation elements when a bold, friendly emphasis is needed, but its mass and width will dominate in longer text.
The overall tone is confident and contemporary, leaning friendly due to its rounded geometry and open counters. Its weight and width make it feel assertive and headline-ready, while the clean construction keeps it approachable rather than aggressive. The result is a modern, no-nonsense voice suited to bold statements and high-visibility messaging.
The design appears intended to deliver maximum impact with simple, geometric letterforms that stay legible at a glance. By combining sturdy strokes, rounded construction, and clean joins, it aims to feel modern and approachable while remaining emphatic and highly visible.
Spacing appears intentionally generous for such a heavy design, helping maintain legibility in dense settings. The forms favor simple geometry over calligraphic nuance, and the punctuation and numerals carry the same sturdy, rounded character as the letters.