Serif Contrasted Joha 2 is a very light, very wide, very high contrast, italic, normal x-height font.
Keywords: editorial, headlines, fashion, luxury, invitations, elegant, refined, dramatic, airy, display elegance, luxury branding, editorial impact, stylish italic, didone-like, hairline, vertical stress, high contrast, crisp serifs.
A delicate, high-contrast serif italic with vertical stress and razor-thin hairlines set against fuller main strokes. The design is expansive in width with generous sidebearings, producing an open, breathable rhythm in text. Serifs are sharp and lightly bracketed to unbracketed in feel, and many terminals taper to fine points, emphasizing a polished calligraphic slant rather than a purely mechanical construction. Curves are smooth and controlled, with rounded bowls and subtle teardrop-like joins in places, giving the shapes a sleek, editorial finish.
Best suited to display settings such as magazine headlines, fashion and beauty branding, luxury packaging, and refined invitations where its contrast and italic energy can be appreciated. It can also work for short, prominent text blocks (decks, quotes, titling) when ample size and spacing are available.
The overall tone is sophisticated and expressive, balancing luxury sparkle with a restrained, airy poise. Its dramatic contrast and italic movement read as stylish and formal, with a distinctly contemporary fashion/editorial attitude.
The design appears intended to deliver a modern, high-fashion interpretation of a classic high-contrast serif italic: wide, luminous letterforms with precise hairlines and crisp detailing that project elegance and drama in display typography.
In the sample text, the thin connecting strokes and long, refined contours create a bright page color, especially at larger sizes. The italic angle is consistent across capitals and lowercase, and the numerals share the same elegant contrast and tapered detailing, helping headings and pull quotes feel cohesive.