Serif Other Etsa 2 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, posters, fashion, dramatic, refined, modern-classic, display impact, luxury tone, editorial voice, distinctive texture, incised, wedge serif, notched, high-waist, calligraphic.
This typeface is a decorative serif with crisp, wedge-like terminals and distinctive incised notches that carve into stems and bowls. Strokes are generally even in weight but shaped with sharp tapering and cut-in joins, producing a chiseled, sculptural look rather than a purely pen-driven one. The uppercase is tall and stately with narrow apertures and strong vertical emphasis, while the lowercase shows compact, rounded bowls and pointed entry/exit cuts that create a rhythmic sparkle in text. Curves (notably C, G, O, Q, and S) feature strategic bite-outs that amplify contrast-by-shape, and the numerals follow the same carved, editorial styling for a cohesive set.
Best suited to display typography such as headlines, magazine titles, pull quotes, and brand marks where its carved details can be appreciated. It can also work for short, high-impact text blocks in editorial layouts, particularly when paired with a quieter companion for longer reading.
The overall tone is elegant and attention-grabbing, mixing classical serif authority with a contemporary, fashion-forward edge. Its sharp cut details and poised proportions feel luxurious and intentional, projecting sophistication with a hint of theatricality.
The design appears intended to reinterpret a classic serif silhouette through incised, cut-paper or engraved-like detailing, creating a memorable identity voice. Its consistent wedge terminals and notched joins suggest a focus on distinctive texture and upscale, editorial presence rather than neutral body-text invisibility.
In the sample text, the repeated notches and wedge terminals create a lively texture with prominent internal white shapes, especially in letters like a, e, s, and g. The design reads best when given room to breathe; at smaller sizes the fine cut-ins and tight apertures may visually merge, while at display sizes the sculpted details become a key feature.