Sans Superellipse Morow 7 is a bold, very narrow, low contrast, italic, tall x-height font visually similar to 'Heidth Variable' by Arkitype, 'Aptly' by Shinntype, and 'Polate Soft' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, retro, energetic, industrial, dynamic, space saving, impact, motion, modernize, condensed, oblique, rounded, superelliptic, blocky.
A tightly condensed, oblique sans with rounded-rectangle construction and smooth, superelliptic curves. Strokes are heavy and largely monolinear, with softened corners throughout and minimal modulation. Counters are compact and vertical stress dominates, producing a tall, efficient silhouette with short crossbars and squared terminals. The rhythm is punchy and mechanical, with forms like the rounded-shouldered M/W and the compact, boxy bowls reinforcing a streamlined, display-first texture.
Best suited to headlines and short statements where dense, high-impact letterforms are an advantage. It works well for branding systems that want a sporty or industrial edge, as well as packaging, labels, and environmental graphics where compact width and strong presence help maximize space and visibility.
The overall tone feels fast and utilitarian—suggesting motion, pressure, and performance. Its compact, slanted stance and rounded block forms evoke retro athletic branding and industrial labeling, balancing friendliness from the softened corners with a hard-working, no-nonsense presence.
The design appears intended to deliver a compact, high-energy display voice by combining a strongly condensed footprint with rounded-rectangle geometry and an oblique forward lean. The goal seems to be immediate recognition and space efficiency, while keeping the texture smooth and contemporary through consistently softened corners and monoline strokes.
Figures and caps read as highly uniform and space-efficient, creating a dense color in text lines. The design’s rounded squareness keeps curves from feeling delicate, while the consistent terminals help maintain cohesion across mixed-case settings.