Sans Superellipse Imkob 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Imago W1G' by Berthold, 'Fusion Collection' by Blaze Type, 'Cairoli Classic' by Italiantype, 'Eurocine' by Monotype, 'Rochester Serial' by SoftMaker, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app banners, sporty, assertive, energetic, modern, industrial, impact, speed, bold branding, modern utility, friendly strength, slanted, oblique, rounded, soft corners, blocky.
A heavy, slanted sans with broad proportions and compact internal counters. Curves and joins are built from rounded-rectangle geometry, giving bowls and terminals a softly squared, superellipse feel rather than perfectly circular rounds. Strokes stay consistently thick with only subtle modulation, and corners are generally eased rather than sharp, producing a sturdy, molded look. The lowercase shows a single-storey “a” and “g”, a short-armed “r”, and a fairly flat-topped “t”, reinforcing a straightforward, punchy rhythm. Numerals are robust and open, matching the letterforms’ wide stance and rounded-corner construction.
Best suited to large-scale display work where its mass and slant can drive emphasis—headlines, posters, and high-impact marketing. It also fits energetic brand systems (especially sport and fitness) and bold packaging callouts where a softened, rounded-rect look is desirable. For longer text, it works more as short bursts (deck lines, captions, labels) than as continuous reading.
The overall tone is forceful and kinetic—like a headline face designed to move fast and hit hard. The slant and dense weight give it a sporty, competitive feel, while the rounded-rectangle shaping keeps it approachable and contemporary rather than aggressive or razor-sharp.
The design appears intended to deliver maximum impact with a streamlined, modern voice: wide, heavy letterforms for immediate presence, a consistent oblique angle for motion, and rounded-square construction to keep the texture cohesive and friendly while still feeling tough and utilitarian.
In text samples, the weight and slant create strong word shapes and a pronounced forward momentum. The combination of wide set and small apertures can make dense lines feel compact, so it reads most confidently when given generous tracking or used at larger sizes.