Sans Normal Kedem 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Multiple' by Latinotype, 'Priva' and 'Priva Pro' by Monotype, 'PF Centro Sans Pro' by Parachute, and 'Knedle' by Sudetype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, sporty, confident, friendly, modern, energetic, impact, motion, approachability, clarity, modernity, rounded, oblique, soft corners, sturdy, high impact.
A heavy, oblique sans with rounded, open counters and a smooth, even stroke that keeps contrast minimal. Curves are broadly drawn and slightly squarish at turns, giving the forms a sturdy, modern presence, while terminals appear clean and gently softened rather than sharply cut. Proportions feel balanced with a moderate x-height and wide interior space, keeping letters like C, G, O, and e legible even at larger display sizes. Numerals follow the same robust, rounded construction for a consistent texture across mixed text.
Best suited for headlines, brand marks, and short-to-medium runs of prominent text where impact and momentum are desirable. It can work well for posters, packaging, and signage that benefits from a strong, friendly voice. For dense reading, its weight and slant will be more effective in larger sizes and with comfortable spacing.
The overall tone is energetic and confident, with a friendly softness from the rounded shapes. Its slanted stance adds forward motion and a contemporary, active feel that reads as upbeat rather than formal. The bold presence suggests decisiveness and clarity, making it well suited to attention-grabbing settings.
This font appears designed to deliver a bold, contemporary voice with a sense of motion, using rounded construction and minimal contrast to stay clean and highly legible at display sizes. The oblique posture and sturdy curves suggest an emphasis on modern branding and attention-led typography rather than quiet, editorial neutrality.
In text, the strong weight and oblique angle create a pronounced rhythm with clear word shapes and a compact, poster-like color on the line. Round letters maintain generous apertures, helping the face avoid feeling cramped despite its heaviness. The design emphasizes smooth continuity through curves, keeping a consistent, modern texture across caps, lowercase, and figures.