Sans Normal Kemey 1 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Branden' by Craft Supply Co and 'Rhetoric' and 'Yolk' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, confident, friendly, punchy, modern, impact, momentum, approachability, modernity, rounded, oblique, soft corners, open counters, high legibility.
A heavy, forward-leaning sans with rounded construction and low-contrast strokes. Curves are broadly drawn and smoothly joined, giving letters a soft, inflated silhouette while keeping terminals clean and mostly unbracketed. The proportions read generous and slightly extended, with open counters and sturdy verticals that keep forms clear at display sizes. The rhythm is energetic, with consistent slant and compact joins that maintain a cohesive texture across lines.
This font is well suited for headlines, posters, and campaign graphics where a bold, energetic voice is needed. The rounded, sturdy shapes also fit branding and packaging that aims to feel modern and friendly, and the slanted construction makes it especially effective for sports, fitness, and motion-themed design.
The overall tone is assertive and upbeat, combining athletic momentum with approachable, rounded shapes. Its oblique stance and dense weight create a sense of speed and confidence, while the softened curves prevent it from feeling harsh or technical.
The design appears intended to deliver a high-impact oblique sans that feels fast and contemporary without becoming sharp or aggressive. By pairing strong weight with rounded geometry and open interiors, it aims for display-driven presence while preserving straightforward readability.
Uppercase forms appear stable and geometric, while lowercase adds a slightly more human, lively feel through rounded bowls and simple, readable shapes. Numerals are similarly weighty and clear, suited to attention-grabbing settings where quick recognition matters.