Sans Normal Orbev 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Hanley Pro' by District 62 Studio, 'Aspira' by Durotype, 'Leto Sans' by Glen Jan, 'Salda' by Hurufatfont, 'Averta Standard PE' by Intelligent Design, 'Branding SF' by Latinotype, 'Cebreja' by Rafaeiro Typeiro, and 'Werk' by Wilton Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, playful, display impact, approachability, clarity, brand presence, contemporary feel, rounded, chunky, soft-cornered, compact, geometric.
A heavy, rounded sans with smooth, continuous curves and minimal stroke modulation. Counters are generally open and circular, giving letters a soft, inflated silhouette, while joins and terminals stay blunt and clean rather than tapered. Proportions feel sturdy and compact, with slightly condensed apertures in letters like a, e, and s that keep the overall texture dense. Numerals follow the same bold, rounded construction, maintaining consistent weight and rhythm in mixed text.
Best suited to headlines and display settings where high impact and quick recognition matter, such as posters, branding lockups, packaging fronts, and bold signage. It can work for short subheads or callouts in editorial or UI contexts when a friendly, attention-grabbing voice is desired, but its dense texture is less ideal for long-form reading at smaller sizes.
The font communicates a confident, approachable energy—bold enough for attention, but softened by rounded forms that feel friendly rather than aggressive. Its overall tone leans contemporary and upbeat, with a slightly playful warmth that reads well in short, emphatic messages.
Designed to deliver maximum visual impact with a softened, rounded geometry, balancing strong presence with approachability. The consistent, low-modulation shapes suggest an intention toward clear, contemporary display typography that remains friendly and broadly usable across marketing and product contexts.
In text, the dense color and large shapes create strong presence, making spacing and word shapes feel blocky and impactful. The rounded geometry keeps the heaviness from feeling industrial, and the consistent curve language helps maintain cohesion across caps, lowercase, and figures.