Sans Normal Ofkom 2 is a very bold, normal width, low contrast, upright, short x-height font visually similar to 'Hanley Pro' by District 62 Studio, 'Salda' by Hurufatfont, and 'MVB Embarcadero' by MVB (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, blunt, modern, friendly, impact, clarity, modernity, simplicity, geometric, blocky, compact, round, clean.
This typeface is a heavy, geometric sans with compact proportions and broadly rounded curves. Strokes are uniform and sturdy, with minimal modulation and clean, squared terminals on many straight strokes. Counters are relatively small for the weight, giving the letters a dense, high-impact texture, while round glyphs like O and 0 stay smooth and near-circular. The lowercase shows simple, utilitarian forms (single-storey a and g), short extenders, and a compact internal rhythm that holds together tightly in text.
It performs best in display contexts such as headlines, posters, logos, and bold brand statements where strong contrast against the background and clear silhouettes matter. It also suits signage and packaging that need quick recognition at a glance, especially at medium to large sizes.
The overall tone is direct and assertive, with a no-nonsense, contemporary feel. Its geometric construction and dense color read as confident and practical rather than delicate or expressive. The rounded bowls keep it approachable, preventing the weight from feeling harsh.
The design appears intended to deliver maximum impact with a straightforward geometric voice, prioritizing solidity, clarity, and consistency across uppercase, lowercase, and numerals. Its compact build and simplified letterforms suggest a focus on punchy communication and strong typographic presence.
In the samples, the weight creates strong word shapes and high visibility, but the tight counters and compact lowercase can make long passages feel dark at smaller sizes. Numerals are robust and prominent, matching the same geometric, high-impact construction.