Slab Square Ugkov 10 is a light, wide, low contrast, italic, normal x-height font.
Keywords: editorial, magazines, book text, branding, quotes, literary, refined, traditional, warm, expressive italic, text readability, classic tone, editorial voice, sturdy serifs, slab serif, bracketed, calligraphic, oldstyle, bookish.
A slanted slab-serif with gently bracketed serifs, modest stroke modulation, and open, rounded counters. The forms feel slightly calligraphic in their stress, with smooth curves and tapered joins that keep the texture even despite the italic angle. Uppercase proportions are broad and steady, while lowercase shows a readable rhythm with distinct ascenders/descenders and clear differentiation between similar shapes. Numerals follow the same calm, classical construction with consistent serif treatment and stable spacing.
Well suited to editorial typography such as magazine features, book interiors, essays, and pull quotes where an italic voice is needed at length. It can also support refined branding and packaging when a classic, literary tone is desired, and performs nicely in display sizes for headlines that want movement without losing structure.
The overall tone is polished and bookish, balancing a traditional serif voice with an energetic italic slant. It suggests careful editorial craft—confident, cultured, and slightly formal—without becoming overly delicate or ornate.
The design appears intended to provide a readable, expressive italic with slab-serif authority—combining sturdy terminals with a smooth, traditional serif skeleton for dependable text color and a distinctive editorial personality.
Serifs read as sturdy and rectangular at a distance, but with soft transitions into the stems that prevent harshness. The italic construction appears more like a true italic than a simple oblique, giving the lowercase a fluid, written character while maintaining a controlled, text-friendly color.