Sans Superellipse Ikrev 7 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Akkordeon' by Emtype Foundry, 'Sharp Grotesk Latin' and 'Sharp Grotesk Paneuropean' by Monotype, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, industrial, playful, assertive, sporty, retro, impact, geometric voice, brand presence, display strength, chunky, blocky, rounded, compact, closed apertures.
A heavy, blocky sans with rounded-rectangle construction and consistently softened corners. Curves are squarish rather than circular, giving bowls and counters a compact, superelliptical feel; apertures tend to be tight, and internal spaces stay small at this weight. Strokes are broadly even, terminals are blunt, and horizontals/verticals dominate, producing a stable, poster-like rhythm. The lowercase is sturdy and simplified, with single-storey forms where expected and wide shoulders that keep word shapes dense and impactful.
Best suited to short, high-impact text such as headlines, poster typography, bold packaging labels, and brand marks that need a strong block presence. It can also work for signage and display UI moments (buttons, badges, callouts) where compact, rounded geometry supports clear emphasis.
The overall tone is bold and no-nonsense, with a friendly, toy-like softness coming from the rounded geometry. It reads as sporty and industrial at once—confident, attention-grabbing, and slightly retro, like labeling on equipment, packaging, or headline-heavy editorial graphics.
The design appears intended to deliver maximum visual weight and a distinctive rounded-square silhouette, prioritizing bold presence and geometric consistency over open, airy letterforms. Its construction suggests a display-first font meant to create a dense, attention-commanding typographic texture.
The figures are compact and strongly geometric, matching the letters closely in color and footprint. Because counters are tight and joins are thick, the design favors larger sizes where the rounded-square detailing and dense texture can read clearly.