Sans Normal Nudep 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Omny' and 'BR Shape' by Brink, 'Duplet' by Indian Type Foundry, and 'Goga' by Narrow Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, confident, playful, impact, approachability, clarity, modernity, rounded, geometric, sturdy, clean, punchy.
A heavy, rounded sans with broad proportions and large, open counters. Curves are smooth and near-circular, while joins and terminals stay clean and largely squared-off, giving the shapes a sturdy, engineered feel. Strokes remain consistent across the alphabet, with simplified forms and minimal modulation. The lowercase is compact and robust, with a single-storey “a” and “g,” short ascenders/descenders, and generous internal space that helps clarity at large sizes.
Best suited to headlines, posters, large UI/hero text, and brand marks where strong presence and quick legibility are priorities. The rounded, geometric construction also fits packaging, signage, and promotional graphics that need a friendly but decisive voice.
The overall tone is upbeat and approachable, combining friendly roundness with an assertive, attention-grabbing weight. It reads as contemporary and straightforward, with a slightly playful character that feels suitable for energetic branding and bold messaging.
The design appears intended to deliver maximum visual impact with a clean, rounded sans structure—prioritizing bold readability, modern simplicity, and an approachable personality for display-driven typography.
The numerals follow the same rounded, weighty construction and feel designed for strong presence in headings and display settings. The sample text shows dense color and strong word shapes, emphasizing impact over delicacy in continuous reading.