Sans Normal Obref 4 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Panton Rust' by Fontfabric, 'Corelia' by Hurufatfont, 'NeoGram' by The Northern Block, and 'Paul Grotesk' by artill (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, sporty, impact, approachability, clarity, modernity, blocky, rounded, compact, punchy, soft corners.
A heavy, rounded sans with large counters, smooth curves, and broadly cut terminals that keep the silhouette clean and sturdy. The letterforms emphasize simple geometric construction—especially in O/C/G and the numerals—while maintaining open apertures and clear interior space even at dense weights. The lowercase is compact and readable, with single-storey a and g, a sturdy vertical rhythm, and minimal stroke modulation; overall texture is dark, even, and highly impactful in text.
Best suited to high-impact display work such as headlines, posters, brand marks, packaging, and short callouts where its dense color and rounded geometry can carry a message from a distance. It can also work for UI or labels when used sparingly and with generous spacing, where its strong forms aid quick recognition.
The tone is bold and approachable, combining a friendly rounded geometry with a strong, no-nonsense presence. It reads as contemporary and energetic rather than formal, giving headlines a confident, slightly playful voice.
The design appears intended to deliver maximum visual impact with a friendly, contemporary character, prioritizing bold readability and geometric consistency for attention-driven typographic applications.
Capitals have a broad, stable stance and simplified joins that enhance clarity at larger sizes. Numerals are similarly robust and rounded, matching the alphabet’s weight and curve logic for cohesive headline and display settings.