Slab Contrasted Urmo 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Equip Slab' by Hoftype and 'Polyphonic' by Monotype (names referenced only for comparison).
Keywords: headlines, editorial, posters, book covers, branding, confident, sturdy, traditional, authoritative, authority, impact, legibility, print tone, structure, blocky, bracketed, robust, high-ink, crisp.
A sturdy slab-serif with heavy, squared serifs and clearly bracketed joins that soften the corners without losing its blocky presence. Strokes show noticeable contrast, with strong vertical stems and slightly lighter connecting strokes, producing a firm, print-like rhythm. Counters are compact and well-contained, and terminals are predominantly flat and decisive. The overall color is dark and even at text sizes, emphasizing clarity and solidity rather than delicacy.
Well-suited to headlines and subheads where a strong typographic voice is needed, and it also holds together in short-to-medium passages for editorial layouts due to its steady rhythm. It fits branding that benefits from a grounded, trustworthy tone, and works effectively on posters or book covers where bold, serifed structure helps typography stand out.
The face conveys a confident, traditional tone with an editorial seriousness—more newspaper and bookish authority than playful display. Its weight and slab structure lend a dependable, workmanlike feel, while the contrast adds a touch of refinement that keeps it from reading purely utilitarian.
The design appears intended to deliver a robust slab-serif presence with a familiar, print-rooted character—prioritizing authority, legibility, and a confident typographic texture for display and editorial use.
Spacing appears generous enough to keep the dense weight from clogging, and the slab serifs create strong horizontal anchoring across lines. Numerals match the letterforms in heft and clarity, maintaining a consistent, no-nonsense texture in mixed text.