Sans Normal Arrif 18 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Exter' by Variable Type Foundry (names referenced only for comparison).
Keywords: ui text, web copy, editorial, wayfinding, branding, modern, clean, neutral, utilitarian, tech, legibility, versatility, clarity, neutrality, modernity, monoline, open apertures, large counters, geometric, straight terminals.
A clean, monoline sans with broad proportions and generous internal space. Curves are smooth and near-circular, paired with straight, evenly weighted stems and simple, unbracketed joins. The shapes favor open apertures and large counters, keeping letters readable even at smaller sizes. Terminals are predominantly straight and crisp, with a consistent rhythm across caps, lowercase, and numerals.
Works well for user interfaces, product copy, and web typography where even color and open forms support continuous reading. Its wide, clear shapes also suit signage and navigation systems, and it can serve as a neutral base for contemporary branding and marketing layouts.
The overall tone is modern and neutral, emphasizing clarity over personality. It feels matter-of-fact and contemporary, with a slightly technical, system-like demeanor suited to straightforward communication.
The design intent appears to prioritize legibility and consistency through simple geometry, even stroke weight, and open, readable forms. It aims to be a versatile, modern sans that performs reliably in both display sizes and everyday text settings.
The lowercase shows simplified, functional constructions (notably in forms like a, g, and t), reinforcing a practical, no-nonsense look. Numerals follow the same even-weight logic with clear silhouettes designed to hold up in mixed text and interface contexts.