Serif Normal Iplir 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: book text, editorial, literary fiction, magazines, branding, literary, classic, warm, humanist, storybook, readability, warmth, tradition, literary tone, craft, bracketed, calligraphic, flared, soft, lively.
This serif has softly modeled strokes with low contrast and distinctly bracketed serifs that often flare into gently wedge-like terminals. Curves are round and open, with an overall slightly calligraphic modulation that keeps the texture lively rather than rigid. Proportions feel traditional with moderate caps and a normal x-height; widths vary naturally across the alphabet, giving the line a rhythmic, bookish color. Details such as the ear on the g, the footed numerals, and the subtly tapered joins contribute to a crafted, oldstyle-leaning impression without becoming ornate.
It is well suited to continuous reading in books and editorial layouts where a traditional serif texture is desired. The font’s warm, crafted shapes can also support cultural branding, packaging, and headings that benefit from a classic, human tone while remaining readable.
The tone reads classic and literary with a warm, approachable demeanor. Its soft terminals and subtle irregularity suggest a human touch, lending a friendly, slightly storybook character suitable for narrative settings rather than corporate minimalism.
The design appears intended to deliver a conventional text-serif voice with added warmth through flared, bracketed serifs and softly calligraphic shaping. It aims for comfortable readability and a familiar literary feel, balancing tradition with a touch of personality.
Letterforms keep counters generous and curves smooth, supporting a steady text flow. Capitals have a dignified presence, while the lowercase shows more personality through varied terminals and gently splayed serifs, helping it feel engaging in longer passages.