Serif Contrasted Apli 12 is a light, very narrow, high contrast, upright, normal x-height font.
Keywords: headlines, posters, logotypes, packaging, editorial display, art deco, fashion, theatrical, vintage, elegant, deco revival, titling impact, luxury tone, space saving, condensed, display, geometric, monolinear feel, sharp serifs.
A sharply condensed serif with tall proportions and a rigid vertical rhythm. Stems are predominantly straight and parallel, with crisp, flat-ended serifs and minimal curvature, giving many forms a rectilinear, architectural silhouette. Contrast is expressed through strong verticals paired with fine horizontals and delicate joins, producing a brittle, hairline-like sparkle in counters and crossbars. The lowercase is compact with narrow apertures and tight internal spacing, while figures and capitals maintain a consistent, columnar stance that reads like engraved letterforms.
Best suited to display roles such as headlines, poster typography, magazine mastheads, and brand marks where its condensed proportions help fit more characters into a line. It also works well for packaging and invitations when a vintage-luxe, Art Deco flavor is desired, especially at medium-to-large sizes.
The overall tone is glamorous and stylized, evoking early 20th‑century signage and editorial titling. Its sharp edges and narrow build create a dramatic, high-fashion mood with a slightly mysterious, theatrical presence.
The design appears intended to deliver a distinctive, period-inflected display voice by combining extreme verticality with crisp serif finishing and sparkling fine details. Its consistent, engineered geometry suggests a focus on memorable titling impact over continuous-reading neutrality.
The design favors straight-sided bowls and angular terminals, which creates a strong, grid-like texture in text. At smaller sizes the fine connecting strokes and tight apertures can visually close up, while at larger sizes the contrast and crisp serifs become a key part of the character.