Sans Superellipse Utgum 7 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'Aspire' and 'Aspire SmallCaps' by Grype (names referenced only for comparison).
Keywords: headlines, logos, posters, packaging, sports branding, tech, futuristic, industrial, sporty, retro, modernize, signal tech, maximize impact, systemize forms, enhance clarity, square-rounded, geometric, modular, compact, stencil-like.
A geometric sans built from rounded-rectangle (superellipse) bowls and squarish curves, with a strongly horizontal stance and generous widths. Strokes are uniform and heavy, with rounded terminals and softened corners that keep the shapes friendly despite their rigid, modular construction. Counters tend to be rectangular and open, and curves resolve into straight segments quickly, giving letters like O, C, G, and S a squared-off, engineered feel. The lowercase is robust with a high x-height and minimal ascenders/descenders, while the numerals follow the same boxy-rounded logic for a consistent, display-oriented texture.
Best suited for headlines, branding, and short text where its strong geometry and wide proportions can be a visual feature. It works well for technology-forward identities, product marks, signage, and packaging that benefits from a sturdy, engineered presence.
The overall tone reads modern and technical, with a distinct sci‑fi/console vibe. Its rounded-square geometry suggests engineered products, transportation, gaming, and athletic branding—confident and assertive rather than delicate or literary.
The design appears intended to deliver a bold, contemporary sans with superelliptical construction—combining the clarity of geometric forms with softened corners for approachability. The goal seems to be a distinctive display face that signals modernity and precision while staying clean and readable.
The rhythm is wide and steady, with clear, simplified joins and minimal ornamentation. Rounded corners and uniform stroke weight help maintain legibility at larger sizes, while the compact vertical proportions and squared counters give it a distinctive, systemized voice.