Sans Normal Osban 18 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Nure' by FSD, 'Avenir Next Paneuropean' by Linotype, and 'Applied Sans' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, utilitarian, punchy, impact, clarity, approachability, simplicity, modernity, rounded, blocky, clean, sturdy, open.
A heavy, rounded sans with compact curves and broadly uniform stroke weight. Counters are generally open and clearly drawn, while terminals are mostly flat or gently rounded, giving the shapes a solid, block-like presence. Uppercase forms read simple and geometric, with wide bowls on B/D/P/R and a near-circular O; the G shows a straightforward horizontal spur. Lowercase combines single‑storey a and g with a short-shouldered r and a symmetrical, dense overall rhythm, producing strong word shapes at display sizes. Numerals are robust and highly legible, with a simple 1 and rounded 0/8 forms that match the letter geometry.
This font suits short, high-impact copy such as headlines, posters, brand marks, packaging callouts, and straightforward signage. It also works well for emphasis in UI or editorial layouts when used sparingly, where its dense weight can provide clear hierarchy without decorative features.
The tone is direct and assertive, but not aggressive—its rounded geometry keeps it approachable. It feels contemporary and practical, leaning toward clear, everyday communication with extra emphasis and impact.
The design appears intended to deliver maximum clarity and presence with minimal stylistic distraction. Its rounded, geometric construction and sturdy proportions suggest a focus on modern display typography that remains friendly and readable under heavy weight.
The bold mass and relatively tight internal spaces make the type most comfortable at larger sizes, where the rounded counters and simple construction stay crisp. The lowercase dot and punctuation in the sample appear compact and sturdy, reinforcing the font’s no‑nonsense, headline-oriented voice.