Sans Normal Jidid 7 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'La Bisane' by Differentialtype (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, confident, dynamic, modern, energetic, motion, emphasis, impact, modernity, forward-leaning, rounded, clean, compact, high-impact.
A heavy, right-leaning italic with clean, rounded construction and smooth curves. Strokes are largely monolinear with gentle modulation, keeping counters open and forms sturdy at display sizes. The uppercase set is compact and assertive, with broad curves (C/G/O/Q) and straight-sided, slightly tapered joins in letters like N, M, and K. Lowercase maintains a simple, contemporary rhythm with single-storey a and g, a rounded i/j dot, and a short, functional t; overall spacing feels tight and efficient, reinforcing a punchy texture.
Best suited to headlines, short statements, and brand marks where a strong italic voice is desired. It works well for sports and performance-oriented identities, promotional materials, packaging callouts, and UI hero text where impact matters more than long-form reading.
The overall tone is brisk and athletic, with a forward-leaning stance that suggests speed and momentum. Its solid weight and compact forms read as confident and promotional, balancing friendliness from rounded shapes with a no-nonsense, high-impact presence.
The design appears intended as a high-impact italic for contemporary communication, combining rounded, approachable forms with compact proportions and a forward-leaning rhythm to convey speed and confidence.
Diagonal letters (A, V, W, Y) show crisp, straight cuts that heighten the sense of motion, while curved glyphs keep terminals clean and uncluttered. Numerals are sturdy and legible, with an oval 0 and a strong, slanted 1 that match the italic flow.