Sans Normal Rekan 4 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Hanley Pro' by District 62 Studio, 'Muller' by Fontfabric, 'Salda' by Hurufatfont, 'Averta PE' by Intelligent Design, 'Interval Next' and 'Interval Sans Pro' by Mostardesign, and 'Signal' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, confident, friendly, modern, punchy, straightforward, impact, clarity, approachability, modernity, simplicity, rounded, compact, sturdy, geometric, clean.
A heavy, rounded sans with compact proportions and consistently thick strokes. Curves are broad and smooth, with squared-off terminals that keep the silhouettes crisp despite the soft geometry. Counters are relatively tight in letters like a, e, and s, contributing to a dense, poster-like color, while the bowls in B, P, and R stay open enough for clear recognition. Numerals are sturdy and simple, with the 0 as an oval and a plain, vertical 1.
Best suited to headlines and short bursts of copy where its dense weight and rounded geometry can carry impact. It works well for signage, packaging, and brand marks that need a sturdy, friendly presence, and can also serve as a strong UI or display sans when set with comfortable spacing.
The overall tone is bold and approachable, leaning contemporary and utilitarian rather than formal. Its thick, even rhythm reads as confident and attention-grabbing, with a friendly softness coming from the rounded forms.
The design appears intended to deliver maximum emphasis with simple, geometric construction—prioritizing a solid, modern look that remains approachable through rounded curves and clean terminals.
Uppercase shapes feel stable and slightly wide in their curves, while lowercase forms are compact and efficient, reinforcing a strong, uniform texture in text. The design favors clarity at larger sizes, where the rounded geometry and tight counters become a distinctive part of its personality.