Sans Superellipse Pemov 1 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'CA Zentrum' by Cape Arcona Type Foundry and 'Ciutadella' by Emtype Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, pragmatic, punchy, impact, approachability, clarity, modernity, consistency, rounded, compact, blocky, geometric, soft corners.
A heavy, compact sans with broad, rounded-rectangle curves and softly squared counters. Strokes are uniformly thick with minimal contrast, and terminals tend to finish bluntly with rounded corners rather than sharp points. The proportions feel sturdy and slightly condensed in the curves, with wide bowls and tight apertures that keep silhouettes bold and legible. Numerals and capitals share the same robust, geometric construction, creating a consistent, poster-ready texture.
This face is best suited to short-to-medium display settings where a strong, modern voice is needed—headlines, posters, retail signage, packaging, and bold brand lockups. The thick strokes and rounded geometry also make it effective for UI labels or badges when used at sufficiently large sizes to avoid crowding in tight spaces.
The overall tone is direct and contemporary, combining a friendly softness from the rounded geometry with a strong, assertive presence. It reads as approachable but firm, leaning toward utilitarian modern branding rather than delicate or formal typography.
The likely intent is a contemporary, high-impact sans that stays friendly by using rounded-square forms instead of sharp geometry. It appears designed to deliver consistent, bold silhouettes across letters and numbers for clear recognition in branding and display typography.
The design emphasizes superelliptical roundness throughout, giving letters a “squared-off” feel in curves and counters. In text, the weight creates a dense rhythm and strong word shapes, with punctuation and dots appearing sturdy and highly visible at display sizes.