Serif Flared Teho 3 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: editorial, books, magazines, branding, packaging, classic, literary, refined, warm, text readability, classic tone, warm refinement, editorial voice, bracketed, flared, calligraphic, open counters, crisp.
A serif text face with gently flared strokes and softly bracketed serifs that give stems a tapered, calligraphic finish. The letterforms are broadly proportioned with open counters and a steady, even rhythm, while keeping contrast restrained for consistent color in paragraphs. Curves are smooth and round (notably in C, O, and e), and terminals often end in subtle wedges rather than blunt cuts. Numerals follow the same low-contrast logic, with clear, readable shapes and moderate, traditional detailing.
Well suited to editorial typography such as magazines, essays, and book interiors where a steady text color and traditional tone are desired. It can also support upscale branding and packaging, particularly where a classic serif voice with a warmer, flared finish is appropriate. The wide proportions and open shapes make it comfortable at display sizes as well as in longer paragraphs.
The overall tone feels classic and editorial, with a calm, bookish authority. The flared endings add warmth and a slightly humanist touch, tempering the formality of the serif structure. It reads as refined and trustworthy rather than sharp or trendy.
The design appears intended to blend traditional serif readability with subtle flared, calligraphic influence, producing a composed but approachable texture. It aims for dependable text performance while offering enough character in terminals and serifs to feel distinctive in headlines and branding.
In text, the spacing and counters stay open, helping long lines remain legible while preserving an elegant, slightly old-style flavor. Uppercase forms look composed and stately, while lowercase maintains a friendly texture that supports continuous reading.