Sans Superellipse Ogmub 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neuron' and 'Neuron Angled' by Corradine Fonts, 'Mercurial' by Grype, 'Klint' by Linotype, and 'Obvia Narrow' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, robust, friendly, industrial, contemporary, compact, impact, approachability, modernization, clarity, solidity, rounded corners, square-oval, blocky, dense, soft terminals.
A heavy, compact sans built from rounded-rectangle and superellipse geometry. Strokes are thick and even, with minimal contrast and softly squared corners that keep the forms sturdy rather than bubbly. Counters tend toward squarish ovals, and many joins and terminals are bluntly cut with generous rounding, producing a dense, high-impact texture. Uppercase proportions feel wide and stable, while the lowercase is simple and utilitarian with single-storey a and g, and short, firm extenders.
Best suited to display settings where weight and solidity are assets: headlines, posters, and attention-grabbing branding. The compact, rounded-rect style also fits packaging and signage that needs a sturdy, friendly modern feel.
The overall tone is confident and workmanlike, combining a utilitarian, industrial presence with a softened edge from the rounded corners. It reads as modern and approachable rather than sharp or technical, with a solid, poster-like voice.
The design appears intended to deliver maximum impact with a controlled, geometric softness—combining the efficiency of a blocky grotesque with superelliptical rounding for a contemporary, approachable finish.
The numerals and capitals appear designed for uniform visual weight, with wide, flat curves and tight internal spaces that emphasize mass. Letterforms favor straightforward construction and consistent rounding, which helps maintain a cohesive rhythm in large blocks of text.