Slab Rounded Wutu 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Emy Slab' by Latinotype, 'LiebeRuth' by LiebeFonts, 'Kheops' by Tipo Pèpel, and 'Mymra' by TipografiaRamis (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, friendly, retro, playful, chunky, approachable, display impact, softened solidity, retro warmth, brand friendliness, headline clarity, rounded serifs, soft corners, heavy terminals, compact counters, sturdy.
A heavy, soft-edged slab serif with rounded corners and bulb-like terminals that give the strokes a cushioned feel. The letterforms are broad and sturdy, with thick, uniform strokes and compact interior counters that keep the silhouettes bold and simple. Serifs are pronounced yet blunted, reading as rounded blocks rather than sharp brackets, and curves (notably in C, G, O, and S) maintain an even, continuous weight. The lowercase shows single-storey shapes for a and g, a stout i with a round dot, and overall generous spacing that preserves clarity at display sizes.
This face is well-suited to headlines, posters, and short-form messaging where a bold, personable voice is needed. It also fits packaging, storefront signage, and logo wordmarks that benefit from a sturdy, rounded slab serif look. For longer passages, it works best in larger sizes with generous line spacing to avoid overly dark text color.
The overall tone is warm and nostalgic, evoking mid-century advertising and playful editorial headlines. Its chunky forms and rounded slab details feel confident and upbeat, leaning more friendly than formal while still projecting solidity.
The design appears intended to deliver maximum impact with a friendly, softened slab-serif vocabulary—combining strong, simplified silhouettes with rounded terminals for a more approachable, retro-inflected display feel.
Numerals share the same cushioned slab treatment, with especially weighty figures like 8 and 9 that read as dark, compact shapes. The bold punctuation and strong baseline presence make the texture of paragraphs dense, so it visually performs best when given ample size and leading.