Sans Normal Asdop 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'News Gothic BT' by Bitstream, 'Newspoint' by Elsner+Flake, 'News Gothic No. 2' by Linotype, 'News Gothic' by ParaType, 'PF Das Grotesk Pro' by Parachute, 'Hamburg Serial' by SoftMaker, 'TS Hamburg' by TypeShop Collection, 'Carnova' by Typotheticals, and 'News Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, editorial, signage, presentations, branding, modern, neutral, clean, approachable, functional, versatility, legibility, neutrality, modern clarity, geometric, rounded, open counters, even rhythm, minimal.
This is a clean sans with largely geometric construction and rounded bowls, combining smooth curves with straight-sided stems. Letterforms show open apertures and generous counters, producing an even, steady texture in text. Terminals are mostly clean and unadorned, with consistent stroke thickness and straightforward joins that keep shapes crisp at display sizes. The lowercase is simple and readable, with a single-storey a and g, a compact, straight-armed t, and a clear distinction between similar forms like I/l/1 through differing proportions and details.
It suits interface and product typography where clarity and consistent rhythm matter, as well as straightforward editorial layouts and instructional materials. The clean geometry also works well for signage and presentation decks, and can support contemporary branding when a neutral, dependable voice is needed.
The overall tone is modern and pragmatic, aiming for clarity over personality. Its rounded geometry and open shapes add a friendly, accessible feel while staying restrained and professional.
The design appears intended as a versatile, everyday sans: geometric enough to feel contemporary, but moderated with open counters and uncomplicated details to maintain legibility across sizes and contexts.
Capitals are balanced and fairly wide with smooth curves (notably C, G, O, Q) and stable, squared-off horizontals in E/F/T. Numerals follow the same geometric logic with rounded forms and even spacing, supporting a consistent rhythm alongside the letters.