Sans Normal Lyruw 1 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'EquipCondensed' by Hoftype, 'NeoGram' by The Northern Block, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, sportswear, packaging, branding, sporty, punchy, dynamic, retro, attention, motion, impact, display, slanted, oblique, rounded, compact, blocky.
A heavy, slanted sans with compact proportions and rounded, sheared terminals. Curves are built from broad, elliptical bowls (notably in C/O/Q), while straight strokes lean forward with a consistent italic angle. Counters are moderately open but visually compressed by the weight, creating dense, high-impact letterforms. The lowercase is straightforward and robust with single-storey a and g, a short-armed r, and a sturdy t; figures are similarly chunky with simple, readable shapes.
Best suited to large-scale settings where impact matters: headlines, posters, sports and team branding, energetic packaging, and promotional graphics. It can also work for short UI labels or signage when a bold, dynamic voice is desired, but the dense weight suggests avoiding long body text.
The overall tone is energetic and assertive, with a fast, forward-leaning rhythm that feels sporty and promotional. Its bold massing and compact spacing give it a confident, attention-grabbing presence with a slightly retro display flavor.
Designed to deliver maximum punch in a compact, forward-leaning silhouette, balancing rounded geometry with sharp diagonal structure. The intent appears to be a bold display sans that reads quickly and conveys speed, strength, and modern promotional energy.
Diagonal joins and angled cut-ins (especially in K, M, N, V/W, and X) reinforce the sense of motion, while the round characters maintain a consistent soft edge that keeps the weight from feeling harsh. The Q uses a distinctive internal tail, adding a touch of character without breaking the set’s uniformity.