Sans Normal Lomag 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Corelia' and 'Gevher' by Hurufatfont, 'Moderna Sans' by Latinotype, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, assertive, retro, punchy, impact, motion, branding, legibility, oblique, rounded, soft corners, compact, chunky.
A heavy, oblique sans with compact proportions and rounded terminals. Letterforms are built from broad, low-contrast strokes with softened corners and generous curves, producing sturdy counters and a dense, even texture. The slant is consistent across caps, lowercase, and figures, and the overall rhythm reads slightly compressed with firm horizontal cuts on characters like E, F, and T. Curved glyphs such as C, G, O, and S lean on near-elliptical construction, while the lowercase includes chunky joins and closed apertures that reinforce a solid, poster-friendly silhouette.
Best suited to display settings where impact matters: headlines, posters, sports and event branding, punchy packaging callouts, and bold signage. The dense, rounded forms and strong slant help it hold attention at medium-to-large sizes, while the heavy weight makes it less appropriate for long-form text.
The tone is bold and kinetic, with a forward-leaning stance that feels sporty and promotional. Rounded shapes keep it friendly, but the mass and tight spacing cues make it confident and attention-grabbing, reminiscent of vintage athletic and storefront lettering.
The design appears intended as a high-impact oblique sans that combines geometric roundness with thick, compact strokes to deliver strong visual presence. Its consistent slant and softened corners suggest a goal of conveying motion and friendliness at the same time, optimized for promotional and branding use.
Capitals appear uniform and blocky with minimal modulation, while the lowercase introduces more distinctive shapes (notably the single-storey a and g) that add personality without breaking consistency. Numerals are equally weighty and slanted, reading clearly at display sizes and maintaining the same rounded, compact construction as the letters.