Serif Normal Argeh 15 is a bold, wide, very high contrast, italic, normal x-height font.
Keywords: headlines, editorial, magazines, branding, packaging, elegant, dramatic, formal, classic, display emphasis, editorial voice, luxury tone, classic revival, expressive italic, calligraphic, bracketed, tapered, sharp, crisp.
A high-contrast serif with an assertive italic slant and pronounced thick–thin modulation. Stems swell confidently while hairlines taper to sharp points, and the bracketed serifs often resolve into wedge-like terminals that reinforce a cut, calligraphic feel. Curves are full and slightly compressed where they meet joins, producing energetic entry/exit strokes and a lively rhythm. The lowercase shows compact, flowing forms with pointed terminals and a noticeably sculpted italic construction, while figures follow the same contrast and angled stress for cohesive texture.
Well suited to headlines, subheads, pull quotes, and editorial display where its contrast and slanted energy can shine. It can support premium branding and packaging, especially where a classic serif tone with heightened drama is desired. For longer passages, it will perform best at comfortable sizes and with considerate tracking/leading to preserve the fine hairlines and sharp terminals.
The overall tone is elegant and dramatic, combining classic bookish manners with a fashion-forward intensity. Its sharp tapers and strong contrast give it a refined, high-end voice that feels confident and slightly theatrical. The italic movement adds momentum, suggesting sophistication and expressive emphasis rather than neutrality.
The design appears intended as a conventional serif interpreted through a bold, high-contrast italic lens—aiming for refined sophistication with a distinctly expressive, calligraphic edge. It prioritizes visual personality and punch in display and editorial contexts while maintaining familiar serif structures.
In text, the strong contrast and pointed details create a sparkling page color that reads best when given enough size and spacing. The distinctive italic shapes make emphasis feel substantial, and the numerals carry the same stylized stress, helping mixed text-and-number settings feel unified.