Sans Normal Apbob 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Surt' by Blaze Type, 'Algoria' by Sealoung, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: ui text, wayfinding, editorial, branding, presentations, neutral, modern, clean, technical, approachable, neutral utility, clear reading, modern branding, system design, geometric, rounded, open apertures, even color, crisp.
A clean sans with geometric underpinnings and smoothly rounded bowls. Strokes are consistently even, producing an orderly, uniform texture in both display and text sizes. Counters are generous and apertures stay open, aiding clarity, while terminals are mostly straight and crisp. Proportions feel balanced and contemporary, with rounded letters like C, G, O, and Q reading as near-circular forms and a straightforward, no-fuss construction across the alphabet and numerals.
Well-suited for interface copy, product and web typography, and information-forward layouts where steady rhythm and clarity matter. It also works for contemporary branding systems, signage/wayfinding, and presentation materials that benefit from a neutral, modern voice.
The overall tone is neutral and modern, with a calm, functional presence. Its rounded geometry softens the feel just enough to be approachable without becoming playful. The result reads as dependable, contemporary, and quietly technical.
Designed to provide a versatile, general-purpose sans that prioritizes clarity and visual consistency. The geometric structure and open forms suggest an intent to perform reliably across a wide range of sizes and contexts, from short headings to longer text blocks.
The lowercase set maintains clear differentiation in key forms (such as a single-storey-style construction and simple, legible joins), and the numerals follow the same clean geometry for consistent UI-friendly rhythm. At larger sizes the smooth curves and even spacing contribute to a polished, contemporary look.