Sans Normal Apnov 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Grafical' by Halbfett, 'Endeavor' by Lucas Tillian, 'Pulp Display' by Spilled Ink, 'Gordita' by Type Atelier, and 'Drystick Geo Grotesk' by deFharo (names referenced only for comparison).
Keywords: ui text, editorial, product design, signage, presentations, neutral, modern, clean, friendly, functional, versatility, legibility, neutrality, clarity, utility, geometric, rounded, open apertures, even rhythm, crisp.
A clean sans serif with broadly geometric construction and smooth, rounded curves. Strokes are even and steady, with open counters and clear apertures that keep forms from clogging in text. Terminals are mostly straight and crisp, while bowls and circular letters read as near-elliptical, giving the face a calm, consistent rhythm. Lowercase shapes are simple and familiar, and the numerals follow the same straightforward, highly legible drawing.
This font suits interfaces, dashboards, and product copy where clarity at a range of sizes matters. It also works well for editorial layouts, corporate materials, and wayfinding or signage that benefits from uncomplicated letterforms and dependable readability.
The overall tone is neutral and contemporary, with a slightly friendly edge from the rounded forms and open spacing. It feels practical and understated rather than expressive, aiming for clarity and approachability in everyday communication.
The design intention appears to be a versatile, no-nonsense sans that reads cleanly in continuous text while remaining polished for headings. Its geometry and restrained detailing suggest a focus on neutrality, consistency, and broad applicability across digital and print settings.
Across the alphabet and figures the design stays very consistent, with minimal quirks and a restrained personality. The sample text shows stable word shapes and a smooth reading flow, suggesting it’s optimized for general-purpose use rather than display dramatics.