Sans Normal Ralih 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Calton' by LetterMaker and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, modern, approachable, high impact, approachability, display legibility, brand warmth, rounded, soft, bulky, stubby, compact.
A heavy, rounded sans with soft corners and broadly proportioned bowls. Strokes are consistently thick with minimal modulation, producing sturdy silhouettes and a dark, even texture in text. Terminals are blunt and slightly softened, while counters stay relatively open for the weight. The lowercase is compact and sturdy, with short extenders and simple, utilitarian joins that keep the rhythm steady at display sizes.
Well suited for bold headlines, posters, and branding systems that need a friendly, high-impact voice. It can work effectively on packaging and signage where quick recognition and a soft, approachable tone are important, especially at medium-to-large sizes.
The overall tone is warm and approachable, leaning into a playful, chunky friendliness rather than a sharp or technical feel. Its rounded geometry and dense weight give it a confident, poster-like presence that reads as contemporary and casual.
The design appears intended to deliver maximum impact with a welcoming, rounded personality, balancing strong weight with smooth curves for clear, contemporary display typography.
In running text the weight creates strong emphasis and a tight, high-impact color; it performs best when given generous spacing and size. Numerals and capitals share the same rounded, robust construction, supporting punchy headings and attention-grabbing callouts.