Sans Normal Nadum 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Gordon' by Letterbox and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, packaging, children’s, branding, playful, chunky, friendly, bouncy, retro, display impact, approachability, playfulness, handmade feel, rounded, soft corners, bulky, stout, cartoonish.
A heavy, rounded sans with inflated, blocky strokes and softened corners throughout. Curves are generous and circular, with counters that stay open and legible despite the mass, giving letters a pillowy, cut-out feel. The overall rhythm is lively: bowls and diagonals show subtle, intentional unevenness that reads as hand-shaped rather than mechanically uniform, while verticals remain steady and upright. Terminals are mostly blunt and rounded, and the figures share the same chunky construction for strong, consistent color in display settings.
Well suited to headlines, posters, and short, emphatic copy where a bold, friendly voice is needed. It can work effectively for packaging, playful branding, entertainment graphics, and kid-oriented materials, especially where high impact and quick recognition matter more than long-form readability.
The typeface feels cheerful and approachable, with a bold, toy-like presence that suggests humor and warmth. Its buoyant shapes and slightly off-kilter geometry give it a casual, expressive tone that fits lighthearted or character-driven messaging.
The design appears intended as a high-impact display sans that balances strong mass with soft, rounded geometry. Its slightly irregular shaping adds personality and a handcrafted feel while preserving clear, simple letter structures for immediate recognition.
In continuous text, the dense letterforms produce a strong, dark texture, so it reads best with ample tracking and generous line spacing. Distinctive diamond-like i/j dots and simplified, rounded shapes help maintain clarity at larger sizes, reinforcing its role as a statement face rather than a quiet workhorse.