Sans Normal Semaz 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, children’s media, headlines, friendly, casual, playful, approachable, clean, approachability, readability, informal tone, simplicity, rounded terminals, monoline, soft geometry, open counters, airy spacing.
A monoline sans with softly rounded terminals and gently simplified geometry. Curves are smooth and generous, with open counters and minimal stroke modulation, giving a clean, even rhythm across text. Uppercase forms stay straightforward and legible, while lowercase shows a casual, humanized construction (notably in the single-storey a and g), contributing to an informal texture. Figures follow the same rounded, even-stroke logic, with clear, simple silhouettes and unobtrusive joins.
Well suited for UI labels, onboarding screens, and product microcopy where a gentle, welcoming voice is desired. It can also work effectively in branding and packaging for lifestyle or family-oriented products, and in short headlines where its rounded construction reads clearly. In educational or children’s contexts, the simplified forms and friendly texture can support an accessible, non-intimidating feel.
The overall tone is friendly and relaxed, leaning toward contemporary casual rather than formal or technical. Rounded endings and open shapes make it feel approachable and slightly playful, suitable for messaging that aims to be warm and easygoing without becoming gimmicky.
The design appears intended to deliver a modern, readable sans with softened edges and an informal, human touch. It prioritizes approachable clarity and smooth texture in continuous reading while maintaining simple, recognizable letterforms for broad everyday use.
Spacing appears comfortable and slightly airy, supporting readability in short paragraphs. The design favors clarity and softness over strict geometric rigor, which helps it read as personable in mixed-case settings.