Sans Normal Segob 9 is a light, normal width, low contrast, upright, tall x-height font visually similar to 'Brevia' by HVD Fonts (names referenced only for comparison).
Keywords: ui text, product design, branding, signage, presentations, clean, modern, friendly, neutral, techy, legibility, neutrality, modernity, approachability, rounded, monolinear, geometric, open apertures, soft corners.
A clean, monolinear sans with rounded terminals and gently softened joins. Letterforms lean toward geometric construction, with circular bowls and smooth, continuous curves, balanced by straight-sided stems and simple, unembellished capitals. The lowercase is compact and highly readable, with open apertures (notably in c, e, and s) and a straightforward, single-storey a and g that keep the texture even in running text. Numerals are simple and rounded, matching the overall curvature and maintaining consistent stroke behavior.
Well-suited for interface and product typography, where clarity at small sizes and an even texture in paragraphs are important. It also works effectively in straightforward branding, signage, and presentation materials that benefit from a modern, neutral sans with rounded details.
The overall tone is modern and approachable, combining a tidy, contemporary feel with soft, friendly edges. It reads as neutral and functional rather than expressive, with a slight tech/product sensibility due to its clean geometry and restrained detailing.
The design appears intended to deliver a versatile, contemporary sans for general-purpose communication, prioritizing legibility and consistency with a softened, approachable finish.
Spacing appears balanced and even, producing a calm rhythm in paragraphs. The cap shapes stay simple and stable, while curved letters (C, G, O, Q) emphasize smooth, continuous arcs; diagonals (V, W, X, Y) remain crisp without becoming sharp or aggressive.