Sans Normal Likir 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Shelf' by 21Type; 'Whitney' by Hoefler & Co.; 'Agent Sans', 'Akagi', and 'Akagi Pro' by Positype; 'Akwe Pro' by ROHH; and 'Quercus Sans' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, energetic, friendly, modern, impact, momentum, modernity, approachability, visibility, rounded, blunt, slanted, compact, punchy.
A heavy, slanted sans with rounded, blunt terminals and a compact, punchy footprint. Curves are smooth and generous, counters stay fairly open for the weight, and joins are clean with minimal modulation. The overall rhythm is lively and forward-leaning, with wide curves in letters like C/O and sturdy verticals in H/N, producing a consistent, high-impact texture in lines of text.
Best suited to short, high-visibility copy such as headlines, posters, bold brand marks, and energetic packaging. It can work for brief callouts and UI banners where a strong, friendly emphasis is needed, but the dense weight makes it less ideal for long-form reading at small sizes.
The tone is energetic and confident, with a sporty, headline-driven presence. Its rounded shaping keeps the voice approachable rather than severe, while the strong slant adds momentum and urgency.
Designed to deliver maximum impact with a forward-leaning, contemporary voice. The intention appears to balance toughness and approachability by combining strong mass with rounded, simplified forms for clear, modern display typography.
The italics are structurally integrated rather than merely oblique, giving many forms a dynamic, slightly compressed look in running text. Numerals share the same robust, rounded construction, making them visually compatible in bold display settings.