Sans Normal Olkuv 17 is a bold, normal width, monoline, upright, short x-height font.
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, bold, retro, chunky, impact, approachability, display clarity, brand voice, rounded, soft, bubbly, compact, high-contrast negative.
A heavy, rounded sans with compact proportions and a largely even stroke weight. Terminals are broadly curved and corners are softened, giving many letters a slightly inflated, “cut-out” feel. Counters are relatively small for the weight, and curves dominate the construction of C, G, O, S, and the lowercase bowls, while straight strokes remain sturdy and vertical. The lowercase shows simple, single-storey forms (notably a and g), with short extenders and a tight, sturdy rhythm in text.
Best suited to display settings where its rounded weight can read as confident and inviting—posters, brand marks, packaging, social graphics, and short headline blocks. It can work for brief emphasis in UI or editorial callouts, but the tight counters and compact lowercase suggest avoiding long passages at small sizes.
The overall tone is warm and approachable, leaning playful and slightly retro due to its chunky silhouettes and rounded geometry. It feels casual and energetic rather than formal, with a friendly presence that stays clear at larger sizes.
The design appears aimed at a contemporary, friendly display sans that prioritizes immediate impact and approachability. By combining compact, heavy forms with rounded terminals and simple lowercase structures, it targets bold messaging with a casual, upbeat character.
Distinctive moments include the crisp, angular diagonals on letters like K, V, W, X, and Y contrasted against the otherwise soft, rounded bowls, adding bite and motion. Numerals are wide and weighty with strong, graphic shapes, matching the headline-forward personality.