Sans Normal Onluv 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Whitney' by Hoefler & Co., 'TheSans' by LucasFonts, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, utilitarian, straightforward, impact, clarity, modernity, approachability, geometric, compact, sturdy, clean, crisp.
A heavy, clean sans with broadly geometric construction and compact, efficient proportions. Strokes are uniformly thick with minimal modulation, and curves are smooth and full, giving round letters like O and C a stable, solid feel. Terminals are mostly straight-cut, corners are gently softened rather than sharp, and counters are relatively tight, emphasizing density. The lowercase uses a single-storey a and g, with short-to-moderate ascenders and descenders and a consistent, even rhythm in text.
Best suited to headlines, posters, and other display applications where a compact, high-impact sans is needed. It can also work for branding, signage, and packaging where clarity and firmness are more important than airy, long-form readability.
The overall tone is confident and contemporary, with a friendly, approachable solidity rather than a delicate or technical feel. Its weight and compact forms convey emphasis and reliability, making the voice feel direct and energetic without becoming playful or ornamental.
The design appears intended as a modern, no-nonsense display sans: geometric and consistent for clarity, with enough softness in the curves to feel approachable while still delivering strong emphasis in large text.
In the sample text, the strong verticals and tight internal spaces create a dark, punchy color that holds together well at display sizes. The numerals appear straightforward and sturdy, matching the same geometric logic and dense texture as the letters.