Sans Superellipse Admag 6 is a light, wide, low contrast, upright, normal x-height font.
Keywords: ui, dashboards, wayfinding, tech branding, packaging, modern, technical, clean, futuristic, minimal, clarity, system design, contemporary branding, friendly tech, squared-round, monolinear, geometric, soft corners, open apertures.
A monolinear sans with a squared-round, superellipse construction: curves resolve into rounded rectangles and terminals tend to finish flat with softened corners. The overall drawing is crisp and controlled, with generous internal space and open apertures that keep counters clear. Lowercase forms stay simple and compact, while uppercase shapes feel slightly extended and structured, producing an even, engineered rhythm across words. Numerals follow the same rounded-rect geometry, keeping a consistent texture alongside the letters.
This font suits interface typography, product UI, and dashboard-style data displays where clarity and a measured, consistent rhythm matter. Its squared-round geometry also works well for tech branding, packaging, and signage/wayfinding systems that benefit from a modern, orderly look.
The tone is modern and technical, with a calm, systematic feel. Rounded corners soften the geometry, lending a friendly edge to an otherwise precise, contemporary voice.
The design appears intended to merge geometric efficiency with approachable softness, using superellipse-based forms to create a distinctive yet highly legible sans. It aims for a contemporary, system-like consistency that holds up in both short labels and longer lines of text.
Distinctive squared bowls (notably in rounded letters and figures) give the face a recognizable silhouette that reads as clean and digital-adjacent without becoming overtly gimmicky. The consistent corner radii and flat terminals help maintain a uniform color in running text and a tidy presence in headings.