Serif Contrasted Puma 7 is a regular weight, wide, very high contrast, italic, normal x-height font.
Keywords: headlines, magazines, branding, packaging, posters, luxury, editorial, dramatic, fashion, classic, luxury display, editorial impact, classic revival, calligraphic flair, calligraphic, elegant, crisp, sculpted, refined.
This is a high-contrast serif with a pronounced slant and a distinctly calligraphic construction. Thick stems and bowls are paired with extremely fine hairlines, creating sharp internal and external transitions and a crisp, glossy texture on the page. Serifs are delicate and razor-like, often appearing as tapered flicks rather than heavy feet, and terminals frequently end in teardrop or ball forms (notably in letters like J, Q, a, g, and y). The overall proportions are generous and open, with rounded forms that feel wide and buoyant, while the rhythm varies slightly across letters for a more handwritten, display-oriented cadence. Numerals echo the same contrast and flourish, with curved entries and occasional ball terminals that read as ornamental without becoming overly ornate.
Best suited for display applications such as magazine headlines, pull quotes, fashion and beauty branding, premium packaging, and posters where its contrast and fine details can shine. It can work for short editorial subheads, but long passages may feel visually busy due to the strong slant and dramatic hairlines.
The font conveys a polished, high-end tone with strong editorial drama. Its sweeping curves, hairline details, and energetic slant suggest fashion, luxury packaging, and magazine typography, balancing classical refinement with a slightly playful, showy finish.
The design appears intended to deliver a modern, fashion-forward take on a classic high-contrast serif, prioritizing elegance, sparkle, and expressive calligraphic terminals. The goal seems to be immediate visual impact and a luxe tone in large sizes while maintaining recognizable serif letterforms.
At text sizes the hairlines and sharp joins become a defining feature, so the design reads best when given enough scale and contrast in print or on screen. The punctuation and ampersand carry the same elegant, calligraphic logic, helping extended headlines feel cohesive.