Sans Superellipse Jary 7 is a very bold, normal width, low contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, sports, packaging, industrial, playful, assertive, retro, chunky, impact, bold branding, retro flavor, stencil-like solidity, blocky, rounded corners, squared curves, compact, sturdy.
A heavy, compact sans with rounded-rectangle construction and squared curves throughout. Strokes are monolinear and dense, with small, rectangular counters that stay open but read as tight at smaller sizes. Corners are consistently softened, producing a superelliptic feel rather than true circles, and terminals tend to be flat and squared-off. The overall rhythm is broad-shouldered and poster-like, with simplified joins and minimal detail that keeps the forms bold and uniform across letters and figures.
Best suited for display use where impact is the priority—headlines, posters, branding marks, packaging callouts, and energetic campaign graphics. It can also work for short bursts of text in UI labels or signage when generous size and spacing are available to preserve counter clarity.
The tone is blunt and energetic: confident, slightly quirky, and reminiscent of athletic, industrial, and arcade-era lettering. Its chunky geometry feels friendly due to the rounded corners, while the tight counters and firm horizontals keep it punchy and commanding.
The design appears intended to deliver maximum visual mass with a friendly, rounded-rect geometry—combining an industrial sturdiness with a playful, retro-leaning silhouette. It prioritizes immediate recognition and strong texture over delicate detail.
Caps are especially boxy and architectural, while lowercase maintains the same block-built logic, creating a cohesive texture in mixed-case settings. Numerals match the letterforms in weight and corner treatment, reinforcing a strong, consistent graphic voice.