Sans Normal Pukom 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' and 'Artegra Soft' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, kids content, playful, friendly, bouncy, casual, retro, high impact, approachability, fun energy, display focus, rounded, soft, chunky, slanted, smooth.
A heavy, rounded sans with a consistent rightward slant and softly inflated letterforms. Strokes are broadly uniform with minimal contrast, and terminals finish in rounded ends that keep corners from ever feeling sharp. Counters are generous for the weight, while joins and curves are smoothed into compact, slightly squashed shapes that create a lively rhythm across words. The numerals and caps maintain the same chunky, rounded construction, with widths varying by character to keep the texture natural rather than strictly monospaced or geometric.
This font suits bold headlines, posters, and branded phrases where a friendly, high-impact voice is desired. It works well for packaging, signage, and social graphics, especially in playful or retro-leaning concepts where round, heavy shapes are an asset.
The overall tone is warm and approachable, with a buoyant, cartoon-leaning energy. Its slanted, cushiony forms suggest motion and informality, making the voice feel upbeat and friendly rather than strict or technical.
The design appears intended to deliver maximum visibility with a soft, inviting personality. By combining a strong weight with rounded construction and an inherent slant, it aims to feel energetic and approachable while staying clean and sans-based for straightforward display use.
The italic posture is built into the forms rather than feeling mechanically obliqued, and the rounded terminals help prevent dark clumping in tight curves. The weight produces strong presence, so the font reads best when given room to breathe in headlines or short bursts of text.