Sans Normal Lodim 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Resolve Sans' by Fenotype, 'Murs Gothic' by Kobuzan, and 'Corbert Compact' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sportswear, branding, packaging, sporty, assertive, energetic, punchy, casual, attention, impact, motion, emphasis, promotion, rounded, slanted, compact, chunky, smooth.
A heavy, slanted sans with compact proportions and broadly rounded contours. Strokes stay thick and consistent, with softened corners and full, oval counters that keep forms open despite the dense weight. The italic angle is pronounced and uniform, giving a strong forward lean, while terminals are mostly blunt and slightly chamfered, reinforcing a sturdy, blocky silhouette. Uppercase shapes read wide and stable, and the numerals and lowercase maintain the same bold rhythm, with single-storey, rounded constructions where applicable.
Best suited to short, high-impact settings such as headlines, posters, promo graphics, sports and event branding, and packaging callouts. It can also work for large subheads or bold UI moments where a strong, slanted emphasis is desired, but its dense texture makes it less ideal for long-form reading at smaller sizes.
The overall tone is energetic and forceful, with a sporty, headline-driven presence. Its strong slant adds urgency and motion, while the rounded geometry keeps it friendly rather than severe. The result feels confident, promotional, and built to grab attention quickly.
This design appears intended to deliver maximum impact with a fast, forward-leaning voice. The combination of heavy weight, rounded construction, and consistent slant suggests a display-focused italic aimed at bold messaging, energetic branding, and attention-grabbing typography.
In text, the dark color builds fast and creates a strong horizontal drive, making spacing and word shapes feel compact. Round letters like O/Q and curves in C/S stay smooth and robust, while diagonals (A, V, W, X) emphasize the forward momentum. The figures match the letterforms in weight and stance, supporting consistent emphasis in mixed alphanumeric settings.