Sans Normal Lyrus 7 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'EquipCondensed' by Hoftype, 'Gilton' by Jolicia Type, 'Helvetica Now' by Monotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional graphics, sporty, energetic, retro, assertive, playful, impact, motion, display emphasis, brand punch, retro sport, slanted, chunky, rounded, bouncy, compact.
A heavy, right-leaning sans with chunky strokes and rounded, softly squared curves. The letterforms are compact with tight apertures and short, sturdy terminals, creating dense black shapes and a strong typographic color. Counters tend to be small and oval, and many joins are smoothly blended, giving the set a cohesive, molded feel. The italic slant is pronounced and consistent, with a lively rhythm that keeps the texture dynamic in both caps and lowercase.
This font is best suited to headlines and short display settings where its dense weight and strong slant can work as a graphic element. It fits sports branding, event and promotional materials, packaging, and attention-forward signage. For longer passages, it performs better in larger sizes where the tight apertures and compact counters remain open and legible.
The overall tone is energetic and assertive, with a distinctly sporty, retro-leaning punch. Its slanted, compact forms feel fast and loud, suggesting motion and impact rather than quiet neutrality. The rounded construction keeps it friendly enough for casual display while still reading as bold and attention-grabbing.
The design appears intended to deliver high-impact display typography with a sense of speed and momentum, using rounded construction and compact proportions to keep the forms bold yet approachable. It prioritizes a unified, energetic texture that reads quickly and holds up as a solid silhouette.
Capitals are wide-shouldered and stable, while the lowercase leans into more playful, bulbous shapes that increase the sense of bounce in running text. Numerals match the same compact, rounded massing, staying clear at large sizes and contributing to a consistent, poster-like presence.