Sans Superellipse Esbam 17 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Isotonic' by Emtype Foundry, 'Interval Next' and 'Metronic Pro' by Mostardesign, 'Ranelte' by insigne, and 'Alber New' and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: headlines, branding, sportswear, posters, packaging, sporty, assertive, contemporary, dynamic, technical, impact, speed, modernity, clarity, brand voice, slanted, rounded, compact, smooth, angular cuts.
A slanted, heavy sans with smooth, rounded outer contours and crisp, angled terminals. Curves are built from broadly squared-off rounds, giving bowls and counters a superelliptical feel, while joins stay clean and sturdy. Proportions are compact with uniform stroke weight and little to no modulation, producing a dense, high-impact texture. Numerals and capitals are wide and stable, and the lowercase keeps the same muscular rhythm with tight apertures and firm curves.
This font is well suited for headlines, logos, and short-form messaging where a strong, fast, contemporary voice is needed. It works especially well in sports, tech, and product contexts, as well as on packaging and posters where bold, compact shapes need to hold attention.
The overall tone feels energetic and forward-leaning, with a confident, slightly industrial edge. Its rounded geometry keeps it friendly, while the sharp terminal cuts and strong weight add urgency and performance-oriented character.
The design appears intended to deliver a modern italicized sans optimized for impact, combining rounded-rectangle geometry with decisive terminals to maintain clarity and punch. The consistent weight and compact rhythm suggest a focus on display use where energy and presence are prioritized.
Letterforms show consistent slant and disciplined spacing, with rounded corners throughout and diagonals that read cleanly at display sizes. The combination of soft superelliptical bowls and sharp cuts creates a distinctive blend of smoothness and grit.