Sans Normal Mina 5 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Muller Next' by Fontfabric (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, playful, chunky, friendly, retro, punchy, impact, friendliness, display, retro flavor, rounded, soft corners, compact counters, blocky, bulky.
A heavy, rounded sans with broad proportions and tightly enclosed counters. Curves are smooth and full, while joins and terminals tend toward softened, slightly squared edges, creating a sturdy, cushioned silhouette. The lowercase is large and prominent, with simple, single-storey forms and short, sturdy extenders; punctuation and numerals follow the same blunt, solid construction. Overall spacing and internal white space feel dense, prioritizing impact and shape over delicacy.
Best suited to short, high-impact settings such as headlines, posters, packaging, and bold brand marks where its mass and rounded shapes can read quickly. It also works well for playful signage and social graphics, especially at larger sizes where the interior shapes have room to breathe.
The tone is upbeat and approachable, with a bold, toy-like massing that reads as fun and energetic. Its rounded geometry and compact apertures lend a friendly, slightly retro display feel—more loud and welcoming than formal or technical.
The font appears designed to deliver maximum visual punch with a friendly, rounded personality. Its dense counters and broad, simplified letterforms suggest an emphasis on bold display readability and a warm, characterful presence in branding-oriented typography.
The design leans on strong outer contours with relatively small counters, which amplifies weight on the page and can darken quickly in longer passages. Round letters (like o/c/e) appear especially closed, and the straight-sided forms maintain a consistent, blocky rhythm that keeps lines looking compact and emphatic.