Sans Normal Labew 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Neogrotesk' by Los Andes (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, modern, friendly, energetic, impact, motion, clarity, modernity, brand voice, oblique, geometric, rounded, blocky, high-impact.
A heavy, oblique sans with broad proportions and sturdy, low-contrast strokes. Letterforms lean consistently to the right with compact internal counters and rounded joins that keep the shapes smooth rather than angular. Curves are built from clean arcs and near-circular bowls, while diagonals (A, K, V, W, X, Y) are thick and stable, giving the design a dense, poster-ready texture. Spacing appears straightforward and even, with the weight creating tight apertures in forms like a, e, s, and 8.
This font performs best in headlines, hero text, signage, and brand marks where its heavy slant and broad stance can deliver impact. It also fits packaging and promotional graphics that benefit from a modern, sporty voice, and can work for short UI labels or calls-to-action when set with generous size and spacing.
The overall tone is bold and energetic, combining a contemporary, athletic slant with approachable, rounded geometry. It reads as confident and forward-moving, suited to attention-grabbing messaging without feeling overly sharp or aggressive.
The design appears intended to provide a high-impact, motion-forward sans for display settings, pairing geometric roundness with an oblique posture to suggest speed and confidence while keeping forms simple and broadly legible.
Distinctive details include a single-storey lowercase a and g, a compact, flat-ended lowercase t, and a simple, straight-tailed q. Numerals are robust and highly legible at larger sizes, with the 0 and 8 especially round and solid. The oblique angle is strong enough to signal motion while remaining readable in short to medium bursts of text.