Slab Square Igvy 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Kondolar' by Cadson Demak; 'Orgon Slab' by Hoftype; 'Corporative Slab' by Latinotype; 'Siseriff' by Linotype; 'Egyptian Slate', 'Prelo Pro', and 'Prelo Slab Pro' by Monotype; and 'Exo Slab Pro' by Polimateria (names referenced only for comparison).
Keywords: posters, sports branding, packaging, signage, logotypes, sporty, retro, assertive, industrial, headline, impact, motion, ruggedness, display, blocky, chunky, slanted, compact counters, squared.
A heavy, slanted slab-serif with broad proportions and compact internal space. Strokes stay largely uniform, with squared-off terminals and sturdy rectangular serifs that read as blunt and functional rather than delicate. Curves are rounded but tightened by the weight, producing small apertures and dense counters in letters like a, e, and s. The overall rhythm is punchy and energetic, with a consistent forward lean and solid, billboard-like silhouettes across caps, lowercase, and numerals.
Best suited to display settings where strong presence is needed: posters, sports and team branding, product packaging, and bold signage. It also works well for short headlines, callouts, and punchy logotypes where the slab structure and slant can carry a strong visual message.
The tone is bold and commanding, with a classic “athletic” and mid-century poster sensibility. Its forward slant adds motion and urgency, while the blocky slabs keep it grounded and workmanlike. The result feels confident, loud, and built for impact rather than subtlety.
The design appears intended to deliver maximum impact with a fast, forward-leaning stance and rugged slab-serif construction. Its square terminals and dense, simplified shapes suggest a focus on durability, readability at distance, and a distinctly retro display flavor.
At text sizes the weight and tight counters can make long passages feel dark, but the letterforms remain highly graphic and recognizable. The numerals match the same hefty, slanted construction and hold up well as standalone figures for scores, prices, or signage.